To celebrate my 40th birthday, I decided to do a fun little campaign on Facebook leading up to it using the tagline "The New Age of Nick" with the date of my birthday to build up the anticipation.
On my birthday, I swapped out those images for the "Nick 4.0" with the tagline "We rebuilt him...better, faster, more awesome." I also added the decade markers for each of my ten years I've been here. 
You can read my full blog post here: http://www.nicholasjnawroth.com/2014/01/05/nick-4-0/