Dorothy Lane Market was developing a new series for their monthly Market Report newsletter called DLM Loves Food/DLM Hearts Food that talks about why they love some of the more outstanding foods they offer. I took a cue from the "I heart NY" logo and transformed the heart into a strawberry for the quickest visual read for customers who may only scan the newsletter. While the initial logo is pretty stark against white, I added a mint textured background for the title cards for the videos on YouTube.