Todd Norman Pinot & Chardonnay Labels

I know it’s been a long time since I posted an actual project. Hope you all have been enjoying the Instagram photos. I’ve been enjoying taking them! For me it is quite the mental challenge to sit down and write out my thoughts about design since I rely on my intuition to guide many of … Read more Todd Norman Pinot & Chardonnay Labels

Pepsi Should Make Throwback Formula "the Pepsi"

I apparently haven’t been keeping up with the Pepsi throwbacks. I found a new version (from the 80s(?) at my local supermarket. And of course, I had to buy ’em! I still prefer the first throwback design. It’s clean simple, nostalgic, and just plain cool. Pepsi needs to ditch the current formula, go back to … Read more Pepsi Should Make Throwback Formula "the Pepsi"

Cheezy Trek T-Shirt Offer

The people at Cheez-It crack me up. They have a nice Trek related t-shirt reward on their recent packaging. It’s a pretty cool lookin’ shirt: This is the part that cracks me up: Now, I know that the new Star Trek has a broader appeal; however, I’m fairly confident that most “regular” folks won’t be … Read more Cheezy Trek T-Shirt Offer

Reflecting on Pepsi’s Rebranding Refresh

There’s been quite a lot of discussion on the new direction Pepsi took with their latest rebranding. Most designers seem to think it is a step backwards and just generally don’t care for it. Well, I’m going to respectfully disagree. Pepsi’s former branding was looking very dated, busy, and definitely in need of a refresh: … Read more Reflecting on Pepsi’s Rebranding Refresh


This year marked the 7th anniversary of the 9/11 terrorist attacks. To commemorate the solemn occasion, the folks over at Rule29 made a pin and were giving it away for free. I checked for strings, but couldn’t find any, so I decided to take them up on the offer. I fully expected just the pin … Read more Remember