Todd Norman Pinot & Chardonnay Labels

I know it’s been a long time since I posted an actual project. Hope you all have been enjoying the Instagram photos. I’ve been enjoying taking them! For me it is quite the mental challenge to sit down and write out my thoughts about design since I rely on my intuition to guide many of my processes. It also didn’t help that this year has been extraordinarily challenging and busy. Mostly in good ways. đŸ™‚

I’m not too far behind, but I will be catching up since I’ve had some cool projects this year.

One of my favorites was the Todd Norman Pinot & Chardonnay Labels for my day job at Dorothy Lane Market. This spring we found a great family winery, Talley Vineyards out in California that would private label our wines. We needed the label and in quite a rush to make the bottling schedule. I did some initial sketches and thoughts, but I couldn’t get my rejected wine show poster concept from 2010 out of my head. So I gave it try and it worked out beautifully for the label design. I presented to the folks who needed to give their approval and everyone loved it! Recycling my old concept into a new usage worked very well in this instance and saved us a lot of time and effort and we got everything in on time. Plus the wine is pretty darned tasty too.

©Dorothy Lane Market. Used with permission