After spending time in Chicago and working on this year’s Cheese Show Poster for my day job, I was in a retro deco sort of mood. Which was good because it was time to work on the poster for our annual Food & Wine Show. I’ve been designing the posters since this show’s inception in 1998. It is always a fun challenge to design this poster since it is our biggest event of the year.
One night, shortly after completing the Cheese Show Poster, I was laying in bed drifting off to sleep and the idea for this poster just popped into my head. I quickly sketched it down on some post it notes I keep by my bed and went to sleep. I woke up the next morning and roughed out the idea for our Wine Director to see. He liked the idea, but wasn’t 100% sold on it. I refined the idea a bit and he okayed the idea.
We started ticket sales in mid-September for this year’s show. Exactly one week later, we sold out. The fastest sell-out in our event’s history. While I’m sure other factors were involved, I’d like to think this poster helped. 🙂