I just received this cute little bit of direct marking in the mail this week:
As you can see, it’s addressed to “Our Neighbor”. How nice! But the return address is in San Antonio, Texas. Hmm…a quick Google maps search shows that San Antonio is about 1200 miles from Dayton. Wow, that’s some neighborhood!
I know that the larger companies have centralized mail services/print vendors/what have you, but really, “Our Neighbor” just really isn’t cutting it on this one.