What’s a Mail Fail? When a direct mail mail fails to: target the proper audience and/or other fun errors such as typos. The other day I literally received three Mail Fails in one day! I was thrilled and entertained by these off-the-mark and mailers: 1) Toyota Wants Your Car! I received this official looking letter … Read more
So I was buying more paper for my inkjet printer on Amazon the other day and came across this oddity: USED paper? Seriously? The worst part was the price was almost as much as a new, unopened box! And my second “What the?!” of the week was this find on the Apple apps store: So … Read more
Whenever I travel, I enjoy looking through the guide books at the hotel to see what sites they recommend. On a recent trip to Buffalo, I was perusing the local guide book and came across this priceless ad: Looks like an interesting place for adults right? Well, that little brown round circle at the bottom … Read more
I’ve seen the following ad twice over two issues in National Geographic without giving it much thought. After all, I’ve trained myself to overlook ads, and this advertorial didn’t spark my interest…until I gave it a second look: Let’s take a closer look: WTH? I’ve seen some bad Photoshop jobs before, but what on Earth … Read more
So as I ripped open my latest box of Kleenex® tissues the other day, I noticed that the strip with the tissue count said “180”. I was a bit confused because I recently started buying the larger packages that I thought came 280 in a box. So I went and got another box. And sure … Read more
I admit it, shop at Wal-Mart. I prefer Target, but sometimes what I need just isn’t there. Luckily, the Wal-Mart closest to my house is one of the redesigned ones that is more pleasing to look at, at least from a graphic designer’s point of view. I do hate the self-checkout systems, though. I’ve always … Read more
I’ve seen this “cow car” driving around town for a couple of years now and I was finally fortunate to park near it one day while I was out running errands. Not my cup of tea, but it is creative and unique, and I’m sure it’s quite the conversation starter!