Even A 3 Year Old Knows Branding

As a designer, I do my best to make sure that the solutions I develop for my clients are appropriate and meaningful to their target audience in order to help them sell their wares or services. For the most part, I believe that it’s not evil, however when even a 3 year old makes judgements … Read more Even A 3 Year Old Knows Branding

Pepsi Should Make Throwback Formula "the Pepsi"

I apparently haven’t been keeping up with the Pepsi throwbacks. I found a new version (from the 80s(?) at my local supermarket. And of course, I had to buy ’em! I still prefer the first throwback design. It’s clean simple, nostalgic, and just plain cool. Pepsi needs to ditch the current formula, go back to … Read more Pepsi Should Make Throwback Formula "the Pepsi"

Cheezy Trek T-Shirt Offer

The people at Cheez-It crack me up. They have a nice Trek related t-shirt reward on their recent packaging. It’s a pretty cool lookin’ shirt: This is the part that cracks me up: Now, I know that the new Star Trek has a broader appeal; however, I’m fairly confident that most “regular” folks won’t be … Read more Cheezy Trek T-Shirt Offer

New Zazzle Ts: Designer Math

New t-shirt design available from my Zazzle shop! If you thought Algebra was hard, then you’re probably a designer. We might have a job that’s more fun, but our math isn’t much easier, just different. Available in Men’s and Women’s sizes on my Zazzle shop. T-shirt reads:Can you place the Illy file into ID and … Read more New Zazzle Ts: Designer Math

Ponoko: Make Your Own Products!

As a creative, I make prints of my 2-d illustrations and have my designs printed, which is great. Ponoko takes it to the next level and allows you to turn your creativity loose on making real objects! Whether it’s a one-off prototype or special gift, this is just really cool! I don’t know what I’m going … Read more Ponoko: Make Your Own Products!


From my friends over at HOW comes this NY Times (free registration required) article talking about upscale brands feeling the pinch of the financial “crisis”. And they seem to be utilizing some low-end tactics to keep the customers coming: coupons and steep discounts. Is this a new trend until the financial storm blows over? For designers: … Read more Not-As-Upscale