DLM 2010 Food & Wine Show Poster

At my day job at Dorothy Lane Market (an upscale grocer here in town), I’m the only designer on staff. It can be quite demanding at times, and like all design jobs, some projects are cooler than others. Once project I look forward to every year is the Food & Wine Show poster (and related … Read more

Pepsi Should Make Throwback Formula "the Pepsi"

I apparently haven’t been keeping up with the Pepsi throwbacks. I found a new version (from the 80s(?) at my local supermarket. And of course, I had to buy ’em! I still prefer the first throwback design. It’s clean simple, nostalgic, and just plain cool. Pepsi needs to ditch the current formula, go back to … Read more

Cheezy Trek T-Shirt Offer

The people at Cheez-It crack me up. They have a nice Trek related t-shirt reward on their recent packaging. It’s a pretty cool lookin’ shirt: This is the part that cracks me up: Now, I know that the new Star Trek has a broader appeal; however, I’m fairly confident that most “regular” folks won’t be … Read more

What The?

So at my day job, we do a weekly e-newsletter and we feature new products to our stores in it. A few weeks ago, we had a new product in our healthy stuff department. It sounded harmless enough: Lily of the Desert Aloe Vera Juice. It’s supposed to help digestion. Still doing good. I was … Read more

Pepsi Natural & Throwback Branding

I saw this Brandweek post talking about Pepsi’s new “all-natural” soda as well as their “throwback” formulas coming to stores April 20. The packaging is nice, simple, and clean for both designs. What really caught my attention was the Pepsi throwback design: While I’m a fan of the new “regular” Pepsi rebranding, I know that … Read more

Reflecting on Pepsi’s Rebranding Refresh

There’s been quite a lot of discussion on the new direction Pepsi took with their latest rebranding. Most designers seem to think it is a step backwards and just generally don’t care for it. Well, I’m going to respectfully disagree. Pepsi’s former branding was looking very dated, busy, and definitely in need of a refresh: … Read more