DLM 2010 Food & Wine Show Poster

At my day job at Dorothy Lane Market (an upscale grocer here in town), I’m the only designer on staff. It can be quite demanding at times, and like all design jobs, some projects are cooler than others. Once project I look forward to every year is the Food & Wine Show poster (and related … Read more DLM 2010 Food & Wine Show Poster

Deaf Monty Illustration

Over the summer, I was asked by my longtime friend Leslie (who co-owns the Innport B&B with her husband Jeff) to illustrate their dog, Deaf Monty for a new business venture. They are hoping to obtain a liquor license and open a small wine tasting bar at their bed & breakfast. They have a small … Read more Deaf Monty Illustration

Pepsi Should Make Throwback Formula "the Pepsi"

I apparently haven’t been keeping up with the Pepsi throwbacks. I found a new version (from the 80s(?) at my local supermarket. And of course, I had to buy ’em! I still prefer the first throwback design. It’s clean simple, nostalgic, and just plain cool. Pepsi needs to ditch the current formula, go back to … Read more Pepsi Should Make Throwback Formula "the Pepsi"

Cheezy Trek T-Shirt Offer

The people at Cheez-It crack me up. They have a nice Trek related t-shirt reward on their recent packaging. It’s a pretty cool lookin’ shirt: This is the part that cracks me up: Now, I know that the new Star Trek has a broader appeal; however, I’m fairly confident that most “regular” folks won’t be … Read more Cheezy Trek T-Shirt Offer

Pepsi Natural & Throwback Branding

I saw this Brandweek post talking about Pepsi’s new “all-natural” soda as well as their “throwback” formulas coming to stores April 20. The packaging is nice, simple, and clean for both designs. What really caught my attention was the Pepsi throwback design: While I’m a fan of the new “regular” Pepsi rebranding, I know that … Read more Pepsi Natural & Throwback Branding

Reflecting on Pepsi’s Rebranding Refresh

There’s been quite a lot of discussion on the new direction Pepsi took with their latest rebranding. Most designers seem to think it is a step backwards and just generally don’t care for it. Well, I’m going to respectfully disagree. Pepsi’s former branding was looking very dated, busy, and definitely in need of a refresh: … Read more Reflecting on Pepsi’s Rebranding Refresh