nick 4.0

So what’s with the nick 4.0? It’s version 4.0 of me. Today I turn 40. The BIG 4-OH. But you know what is funny? I don’t feel “40”. I don’t look “40” (well at least I don’t think I do). Age really is just a number. And I’ve decided that after a pre-midlife crisis, that my life … Read more nick 4.0

Reflecting on Pepsi’s Rebranding Refresh

There’s been quite a lot of discussion on the new direction Pepsi took with their latest rebranding. Most designers seem to think it is a step backwards and just generally don’t care for it. Well, I’m going to respectfully disagree. Pepsi’s former branding was looking very dated, busy, and definitely in need of a refresh: … Read more Reflecting on Pepsi’s Rebranding Refresh